Top Mobile Marketing Strategies: 9 Types

Mobile marketing is any marketing activity targeting people using their mobile devices, such as smartphones and tablets. This can cover a wide range of strategies and techniques, all aimed at reaching and engaging this massive audience. In this article, we will be discussing the types of mobile marketing strategies.

Imagine having a whole toolbox full of tricks to reach potential customers directly on their phones. That’s the beauty of mobile marketing! We have discussed the advantages and disadvantages of mobile marketing in another post.

Let’s dive into some of the most popular features of mobile marketing.

Types of Mobile Marketing Strategies With Examples

Let’s dive into some of the most popular mobile marketing techniques:

1. SMS Marketing

Remember getting Ajio sales messages or appointment reminders via text?

or Jio Network text messages related to coupons and discounts related to recharge?

That’s SMS marketing. Emails that are succinct and to the point and delivered directly to the recipient’s mailbox are best suited for promotions, updates, and instant reminders.

2. In-Game Mobile Marketing

Mobile marketing as part of the games is a branch of mobile marketing where advertisements are placed within actual games. This means players watch ads while they’re playing, instead of seeing them on separate platforms like websites or social media.

It’s a way for game developers to monetize their games and for brands to reach a highly engaged audience within their target demographics. Gamers will relate to this kind of marketing.

3. Location-Based Marketing

Have you ever noticed that an advert from a food ordering application appears, when you are thinking of ordering food?

That’s location-based marketing. ‘Location-based advertising’ where company’s take the permission from your mobile phone to use GPS to get to know where you are then advertise to you the services they think you’ll need soon soon making it easy for you, and an invasion of your privacy. It is the one of the most useful type of mobile marketing strategies and the food industry and the hospitality industry benefits from it the most.

Location-Based Marketing Example:

• Swiggy and Zomato also in this way incorporate geolocation; it provides users the details of restaurants, nearby deals, and delivery based on their location.
• Experiences, restaurants and attractions recommended on Airbnb are personalized depending on the location that the user is visiting.
• You might have come across with the Pokemon Go game. Additional, Pokemon GO involves the use of locations augmented reality to get the players to move around from one place to another. Malls and commercial buildings particularly business houses in the categories of being related to the accommodation businesses businesses in the malls or any complex can participate in the sponsored location to lure the people to their premises.

4. Push Notifications

You know, those notifications which alert you about the products left in the cart, or sudden sales?

Those are push notifications. Companies use them to share regular notifications and sometimes promotions, which won’t let you forget about a certain brand.

Push Notification Examples:

• Uber as a mobile application uses push notification to inform users of ride confirmation, estimated time of arrival and specific promotions.
• Spotify sends push notifications to the user regarding new albums, new playlists and other offers.
• Fitbit has gotten into the habit of sending push notifications of the application reminding the users of the day’s goals, congratulating you once you have achieved them, and even giving you health-wise advices.

5. Social Media Advertising

Browsing through the Instagram feed and suddenly you see an ad for the shoes you liked?

Mobile marketing is particularly easy to use social media networks, which are full of gold. They can promote it according to their interest, collaborate with influencers, and suggest customer’s posts to other individuals in their network.

6. QR Codes

Those square-shaped odd pattern boxes that are often associated with posters and packaging.

They’re QR codes! Scan them with your phone to unlock menus, website links, hidden discounts, or even augmented reality experiences—a fun and interactive way to engage with brands.

Many companies utilize QR codes as part of their mobile marketing strategies to provide quick access to information, promotions, or interactive experiences.

QR Code Examples:

• McDonald’s had turned its packages into small billboards Notably, it uses, QR codes on its packaging to make nutrition information accessible to customers besides offering mobile ordering and offers through the McDonald’s mobile app.
• Currently, the LinkedIn social platform employs QR codes in its app; users can find other people’s QR code and connect them at first sight. This feature is particularly very helpful especially when you are at an event where business travelers might be present.
• Nike has been the sole company that has adopted the use of QR codes in its stores and other promotional items. These codes can be scanned in order to deliver information about products, material that is only accessible to certain customers, or promotions.

7. Mobile Wallets: The Future of Payments

Carrying digital wallets on our phones is becoming increasingly common. Mobile marketing takes advantage of this by offering loyalty programs, coupons, and contactless payments within these wallets, making the shopping experience smoother and more rewarding.

Several companies leverage mobile wallets as a marketing tool to engage customers, offer promotions, and enhance the overall shopping experience.

For example:

• Google Pay offers a platform for businesses to integrate loyalty programs and special offers directly into the app. Users can receive notifications about discounts, promotions, and rewards from participating merchants, making the shopping experience more seamless.

8. Augmented Reality

Augmented Reality (AR) has the potential to revolutionize mobile marketing by creating interactive and immersive experiences for users. As technology continues to advance, businesses can leverage AR to stand out in a crowded digital landscape and build stronger connections with their audience.

Companies that tried AR Technology as their mobile marketing strategy:

• L’Oreal’s “ModiFace” AR technology enables users to virtually try on different hair colors and styles.
• Gucci incorporated AR into its “Try-On” feature on its app, allowing users to virtually try on the latest eyewear collections. This helps customers see how the glasses look on their faces before buying them.
• Similarly, IKEA Place, an AR app by IKEA, allows users to virtually place furniture in their homes before making a purchase. This helps customers visualize how the furniture will look and fit in their space, enhancing the online shopping experience.

9. Mobile Search Optimization (MSO)

Just like regular SEO, but for mobile!

Businesses optimize their websites and content for mobile devices, ensuring they show up prominently when people search on their phones, making it easier for customers to find them.

10. Mobile Video Marketing

Create engaging video content optimized for mobile viewing, leveraging platforms like Instagram, Snapchat, and TikTok to reach a wider audience.

Tips for creating successful mobile marketing campaigns:

• Know your audience: Who are you trying to reach with your mobile marketing? Once you know your target audience, you can create messages that are more likely to resonate with them.
• Keep it short and sweet: People are busy, so make sure your mobile marketing messages are short and to the point.
• Make it easy to take action: What do you want people to do after they see your mobile marketing message? Make it easy for them to take action, such as by providing a link to your website or a coupon code.
• Track your results: It’s important to track the output of the strategies you apply.
• Mobile surveys and feedback: Gather user feedback through mobile surveys, encouraging participation and understanding user preferences for future improvements.

Wrap Up

Remember, challenges are just hurdles, not roadblocks!

Consider these types of mobile marketing strategies. By understanding these difficulties and implementing smart mobile marketing strategies, you can navigate the mobile marketing landscape and reach your target audience effectively. So, keep these challenges in mind, but don’t let them discourage you. Set sail and conquer the mobile marketing seas!

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